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عمومی::
ردپای دیجیتال
Through their digital footprint customers are leaving digital signals that the banks can connect to build a social profile of their customers.
Using Big Data and Consumers' Digital Footprints to Score"Invisible" Borrowers
And every time these individuals make a phone call, send a text, browse the internet, update their status on social networks, or top-up their mobile accounts, they deepen the digital footprints they are leaving behind.
These digital footprints are helping spark a new kind of revolution in lending in emerging markets around the world.
Through its innovative proprietary algorithms, Lenddo is helping formal lenders, such as traditional banks, non-bank and online lenders, to extend credit to consumers in the aspiring middle-class by using non-traditional data such as consumers' digital footprints to verify their identities and assess their credit risk.
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